Tag Archives: web SMS marketing

23February

6 Characteristics of Text Messages That Get Shared

text message offer

Even if text messaging is something that we all do on a regular basis, many businesses get it wrong. The fact is that in order to maintain and build your cell phone number database you have to meet one major requirement: you have to be respectful!

In order to create respectful and effective text messages, you need to keep a close eye on the following characteristic:

1.       Address the text message receiver

This shows the person receiving the SMS that you know who they are and the text message is intended for them; that what you are offering is of interest to them. Don’t forget to use a friendly tone.

2.       Plan your timing carefully

People pay great attention to their mobile phones; that’s what makes this communication medium so precious and you don’t want to mess that up. Before sending your web SMS campaign think about the recipient and if you are disturbing him or not (is he sleeping? Is he busy? Is it too early or too late in the day?).

text-message-marketing

3.       Don’t use txt or spk

Use real works and proper grammar not only in B2C, but in B2B as well. Abbreviations annoy a considerable amount of customers.

4.       Keep it short and simple

You only have 160 characters to get attention and call to action. Not everyone can access URLs directly from a message, so make your URL a one that’s easy to remember. Use clear and attention grabbing terms like “discount”.

5.       Ensure support

Provide a clear call to action and a way of providing support for your text message recipients in case something happens. For example, if someone accidentally deletes a message with a necessary code in it, make sure you have a way of recovering it for them.

SMS

6.       Check, test, modify, repeat (CTMR)

You need to make sure you have no errors in the text message and that your line can’t be misinterpreted in an offensive manner.

People are angered and opt-out of anything they perceive as spam, so if you are not sending spam is of no importance if it looks like spam. My advice is to read the characteristics again and make sure your offer looks as good as possible.

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16January

Radio Stations discover Web SMS Marketing

web SMS for marketing for radio presenters

Radio Stations or more exactly radio presenters have discovered in web SMS marketing a great new tool that they can use in order to engage their listeners and enthral them.

When I said that web SMS marketing has a highly adaptable character I wasn’t joking. Ok so they use it, but how do they use it, what it their procedure, right? We need to understand that in order to apply it for ourselves and be successful.

Even though it’s the era of the “online” radio shows have got it pretty good because people listen to them when they commute to work or do various activities around the house.

web SMS marketing on the air sign

Radio contests are rocking right now because people are getting prizes in exchange for entering contests by text message and answering simple question. A winner can be nominated every hour, day, week; it’s up to the radio show to find the perfect formula according to the topic of their show and the hours of the day that their show is on the air.

For example, let’s say your radio station wants you to hold a contest in which the first person to text “gift card” to a short code (a unique number) will win a 15€ gift card to a local salon. Using NextSMS you can program the SMS campaign to broadcast at any time in the future without giving it a second thought after that; the program does all the hard work for you.

You can see the answers from your listeners on the screen thanks to the 2 way SMS feature for easy interaction; you can immediately call the contest winner phone number and make his day by giving him the good news.

You can use web SMS Marketing easily and get more and more listeners. It’s simple way to make your audience grow and your Nielsen ratings go through the roof!

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18December

Business SMS Marketing Chapter 5 – Hair Salons & Spas

spa_web SMS marketing

In the case of hair salons and spas besides bulk SMS broadcasting offers and staff communications, web SMS marketing is also used to achieve a few more actions that increase customer loyalty by building more close relationships with your customers.

Now we all know that spa owners and stylists build relationships with their clients; they get friendly with their clients and they chat while the service is done. What web SMS marketing brings to the equation is a whole new level of bonding by reminding people of their appointments, letting them know of new products that are coming in and of special events that will take place in the salon. It’s a fast and easy way to go one step further in building relationships and increasing returns as a result of customer attraction and loyalising.

hair salon_bulk SMS campaigning

The most important aspect in bulk SMS broadcasting is the size and quality of your phone number database. Just like in the case of retail stores, you can put up a sign in your salon or spa that tells your clients that they will get a discount on their contracted service if they send a text to a certain phone number in order to opt-in your SMS special offer newsletter. People will of course jump at the change to take advantage of your offer and your phone number database will grow into a powerful impact tool in no time.

Here are 3 examples of how you can write your short web SMS campaign text:

  1. Appointment reminders

“Hi there! Don’t forget that you have a hair appointment after noon at 2 PM. See you then!”

  1. In case of open appointments

“We have an open spot tomorrow between 2 and 3 PM. Make an appointment and get 20% off your haircut.”

  1. New products coming in

“We’ve just received a new fresh order of hair care products today. Come check out what’s new!”

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17December

Business SMS Marketing Chapter 4 – Retail Stores

web SMS marketing_customers

How does web SMS marketing work for retail stores? One word: effortlessly! All you have to do is inform.

Sending web SMS campaigns boosts returns for retail stores all over the world because if you have a slow sale day all you have to do is go over to your computer, open NextSMS and send a bulk SMS broadcast with a special last minute offer.

bulk SMS broadcast_shopping

Grow your customer database (more people to send your web SMS campaigns to equals bigger sales):

You can post a sign in key viewpoints in your store with the message “Text “holidays” to 5569 and get 15% off your next purchase!”

If  they text your number, their phone numbers get automatically added to your bulk SMS broadcast list.

Next, it is best practice to create an automatic reply that your customers will get once they send the message. The reply can sound something like “Thanks for signing up for One Store’s text offers. Show this text at checkout to get 15% off your purchase!”

retail SMS campaigns

And let’s throw an incentive over there for a bigger effect. This is a good idea when you have stock clearings or other situations in which you have to clear out your store fast.

It’s a cheap, fast way of boosting your sales anytime you need; a good option for any business to have when sales aren’t going so good. It’s persuasive because people get the incentive directly on their mobile phone and have no choice but to react – their curiosity is peeked. Make sure that your text message offers sufficient value so they travel to your retail store.

Check out a few ideas to inspire you in your retail SMS campaigning:

Ideas:

  • mobile coupons (send them out and watch customers filling up your store in order to collect);
  • new product alerts (all you have to do is inform people in an excited way that you have just received new products on stock);
  • closeout specials (send out a last time on sale incentive, sit back and watch your customers buy it all).

The major benefit of retail SMS campaigning is that both your customers and you will get what you want; you get to advertise effectively and your customers get the information they want in an unobtrusive way. You will get the highest ROI of any method you utilise!

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10December

Business SMS Marketing Chapter 3 – Nightclubs

online SMS services for clubs

Nightclubs can make any kind of announcement regarding drink specials, tickets, bands that will be performing and so on. Even better, they can decide to inform clients on their way to them, because SMS’s are sent instantly. Let’s say, for example, that you own a club and you have clients who bought tickets to enter your club tonight to see Justin Timberlake perform. Due to transportation issues, your performer is late and you do not want people to arrive early and get upset because they have to wait an hour. In this moment you send out a mass SMS marketing campaign through NextSMS to your customers, apologising for the delay of the show and making it all better by informing them that in order to compensate, everyone gets a free beer at the bar.

This kind of strategy works perfectly with nightclubs and bars because especially now, if you go into a nightclub, you will see people with a drink in one hand and a mobile in the other.

nextsms mass broadcasting

Increase your cash-flow: “Come join the party at “White night” nightclub tonight! Show this text and get a buy-one-get-one-shot!” (SMS coupons)

Increase traffic to your club: “Don’t forget about our party this Friday night. We open at 10PM.” (event reminders)

Increase your customer database: “Thanks for entering to win a free round of shots for you and your friends! We’ll be announcing the 4 winner sat midnight. Don’t miss it! (contests)

Develop a better relationship with your customers: “Stop by “Dorian’s” tonight with a friend and receive a free beer on the house! We love you guys! Come see us! (deals)

Decrease advertising costs by using NextSMS online SMS services.

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10December

Business SMS Marketing Chapter 2 – Bars and Cafes

bulk SMS marketing for bars and cafes

If you work in the beverage industry, own a bar or café you know that getting people to not only come by for a drink but become regular customers is a very hard task because people are pickier with places they go for a drink than with places they go to eat. The purpose is to have a good profit every month.

Web SMS marketing can be very easily and effectively applied to bars and cafes; business owners try to develop a very good relationship with their customers (CRM) in order to make the customers feel cared about and come back for repeated purchase – that is actually the secret behind bulk SMS marketing, it helps your business by getting through to your prospective customers, engaging them in their personal space.

You know what resources you have, what solutions; you know what they can do, what using them will bring you, but how? How to do it is the most important aspect of web SMS marketing and what better way to teach you than to show you though relevant exemplification, right? So take a look at the following examples and get inspired!

Don’t forget that bulk SMS marketing is a permission based type of direct marketing and your customers must know why they get your SMS notification, because otherwise some of them will opt-out. To ensure that this doesn’t happen you can set an incentive such as a free drink if they opt-in.

web SMS marketing

Example 1 (for getting people to opt-in):  You can post a sign up in your cafe that says something like “Text “coffee” to 5568 and get a coupon for 1 free cup of coffee!”

Do you want more reasons to apply SMS marketing for your bar or café? Of course, everyone wants more!

Here you go:

  • increase in traffic, sales and customer database;
  • increased brand awareness because your customers will share the info with friends and forward the text message to them;
  • you can reward your regular customers;
  • you can send offers to your customer phone number database anytime (when you are low on customers or  to inform people about a special event or night scheduled).

Example 2

On a slow morning or afternoon you can broadcast a bulk SMS campaign that may say something like “Buy one cup of coffee, get the second half price today only!”

cafe

Example 3 (mobile coupons)

“Going out tonight? Show this text at Tom’s Tavern and enjoy a FREE draft with the purchase of another! Good only for tonight!”

Example 4 (event reminders)

“Football fan? Stop by Jerry’s Pub and watch the game with us this Sunday. Deals on all your favourite drinks!”

Example 5 (the more the merrier)

“Stop by Tina’s café tomorrow with a friend and you’ll each receive a desert on the house!”

cafe offers web SMS marketing

Example 6 (Run a Contest – another idea to grow your list and improve your relationship with your customers)

“Thanks for entering to win coffee for life at Tina’s! We’ll be announcing the winner Saturday night. Don’t miss it!”

You have the ability to put a special offer, event notification or coupon in the hands of hundreds of customers with the click of a button, that’s what NextSMS can do for your business.

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