Tag Archives: call to action


6 Characteristics of Text Messages That Get Shared

text message offer

Even if text messaging is something that we all do on a regular basis, many businesses get it wrong. The fact is that in order to maintain and build your cell phone number database you have to meet one major requirement: you have to be respectful!

In order to create respectful and effective text messages, you need to keep a close eye on the following characteristic:

1.       Address the text message receiver

This shows the person receiving the SMS that you know who they are and the text message is intended for them; that what you are offering is of interest to them. Don’t forget to use a friendly tone.

2.       Plan your timing carefully

People pay great attention to their mobile phones; that’s what makes this communication medium so precious and you don’t want to mess that up. Before sending your web SMS campaign think about the recipient and if you are disturbing him or not (is he sleeping? Is he busy? Is it too early or too late in the day?).


3.       Don’t use txt or spk

Use real works and proper grammar not only in B2C, but in B2B as well. Abbreviations annoy a considerable amount of customers.

4.       Keep it short and simple

You only have 160 characters to get attention and call to action. Not everyone can access URLs directly from a message, so make your URL a one that’s easy to remember. Use clear and attention grabbing terms like “discount”.

5.       Ensure support

Provide a clear call to action and a way of providing support for your text message recipients in case something happens. For example, if someone accidentally deletes a message with a necessary code in it, make sure you have a way of recovering it for them.


6.       Check, test, modify, repeat (CTMR)

You need to make sure you have no errors in the text message and that your line can’t be misinterpreted in an offensive manner.

People are angered and opt-out of anything they perceive as spam, so if you are not sending spam is of no importance if it looks like spam. My advice is to read the characteristics again and make sure your offer looks as good as possible.