Category Archives: Character & Reach

23February

6 Characteristics of Text Messages That Get Shared

text message offer

Even if text messaging is something that we all do on a regular basis, many businesses get it wrong. The fact is that in order to maintain and build your cell phone number database you have to meet one major requirement: you have to be respectful!

In order to create respectful and effective text messages, you need to keep a close eye on the following characteristic:

1.       Address the text message receiver

This shows the person receiving the SMS that you know who they are and the text message is intended for them; that what you are offering is of interest to them. Don’t forget to use a friendly tone.

2.       Plan your timing carefully

People pay great attention to their mobile phones; that’s what makes this communication medium so precious and you don’t want to mess that up. Before sending your web SMS campaign think about the recipient and if you are disturbing him or not (is he sleeping? Is he busy? Is it too early or too late in the day?).

text-message-marketing

3.       Don’t use txt or spk

Use real works and proper grammar not only in B2C, but in B2B as well. Abbreviations annoy a considerable amount of customers.

4.       Keep it short and simple

You only have 160 characters to get attention and call to action. Not everyone can access URLs directly from a message, so make your URL a one that’s easy to remember. Use clear and attention grabbing terms like “discount”.

5.       Ensure support

Provide a clear call to action and a way of providing support for your text message recipients in case something happens. For example, if someone accidentally deletes a message with a necessary code in it, make sure you have a way of recovering it for them.

SMS

6.       Check, test, modify, repeat (CTMR)

You need to make sure you have no errors in the text message and that your line can’t be misinterpreted in an offensive manner.

People are angered and opt-out of anything they perceive as spam, so if you are not sending spam is of no importance if it looks like spam. My advice is to read the characteristics again and make sure your offer looks as good as possible.

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23February

Convenient for your customers, easy for your company!

text message marketing

I am sure I captured your attention with this title and yes, there is a method that is both convenient for your customers and easy for you to use: SMS marketing.

Important: You should never underestimate the power of the humble text message for reaching your customers. For many companies web SMS marketing  has become an important communication channel because it’s an instant and sure way to remind your employees of a meeting, remind a customer of a payment or special offer.

web SMS marketing

Text message marketing is familiar for the recipients; it’s personal and unobtrusive at the same time. That must be the reason why over 97% of SMS are read!

It’s green, it’s easy, it’s brings a lot of customers to businesses in low seasons, it’s amazing that not everyone is using this tool on a monthly basis! But yes, there are reticent business people who prefer to stick to their old methods of marketing and selling and miss out on a great volume of sales as a result.

We are about to burst these business people’s bubble because now SMS marketing campaigns are easy to track and evaluate as well.

The web SMS platform that has been created makes sure to eliminate sender list and tracking concerns. It’s great if you have a time-sensitive offer or a critical announcement that must be made; all you have to do is go to your computer, open the application software and follow 5 easy guided steps to send out your announcement and inform people in real time.

Tip: Never forget to be clear in your message and tell the receiver what he needs to do with the information you have provided.

When you take all of this into consideration, you will ensure that your SMS text message campaign is set up to succeed and deliver leads and sales for your business with the minimum amount of SMS unsubscribes.

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19January

What do Customers think about SMS Marketing Loyalty Clubs?

SMS Marketing Loyalty Clubs

Many businesses still think that text marketing is just for small businesses or doubt that people will not just ignore their messages because, after all, text message advertisements are just short text announcements. But the power of SMS marketing does not reside in the design or content of the offer, but in the fact that the offer perfectly penetrates the wall people build around them to ignore advertisements.

Mobile network companies are the ones that opened the way for the rest of us; if you offer telephoning services, what better way to keep your clients up to date with the latest changes and offers but by phone using text messages?!

That was the beginning of it, but now we have what are called loyalty clubs and programmes; businesses give potential or actual customers an incentive to opt into these clubs (when they opt-in via text message, their phone number automatically enters your database). You can administer your database lists easily though the NextSMS programme interface. Usability is the focus.

network marketing

About half of the people that are included in loyalty a programme purchase as a result of that programme. They receive SMS branded text, OR codes and discount coupons in digital form. If you think about it it’s a no brainer.

Of course it depends on many other factors like what kind of product you are selling, if the offer is time dependant, it it’s a well-constructed offer or not, but the statistics don’t lie. It is researched proof that text marketing works. My opinion it’s that by not adding SMS marketing to your marketing strategy you are missing out because it’s a small extra amount that can bring you extra sales and especially sales boosts in low seasons.

SMS marketing is a form of network marketing and it’s easily applicable to any strategy. Can’t think of a way to apply it to your business? Just call our support team and they will show you the ropes or, better yet, look for the tip articles in this blog and read up.

Over 80% of the people that joined the loyalty clubs are getting involved thanks to these engaging text messages. They consider that they are benefiting from being included in these programmes and that’s what you want to achieve when you use web SMS marketing. Also businesses that have been using web SMS marketing consider that by using and refining their strategies they will significantly increase their ROI in the next 2 years.

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16January

Radio Stations discover Web SMS Marketing

web SMS for marketing for radio presenters

Radio Stations or more exactly radio presenters have discovered in web SMS marketing a great new tool that they can use in order to engage their listeners and enthral them.

When I said that web SMS marketing has a highly adaptable character I wasn’t joking. Ok so they use it, but how do they use it, what it their procedure, right? We need to understand that in order to apply it for ourselves and be successful.

Even though it’s the era of the “online” radio shows have got it pretty good because people listen to them when they commute to work or do various activities around the house.

web SMS marketing on the air sign

Radio contests are rocking right now because people are getting prizes in exchange for entering contests by text message and answering simple question. A winner can be nominated every hour, day, week; it’s up to the radio show to find the perfect formula according to the topic of their show and the hours of the day that their show is on the air.

For example, let’s say your radio station wants you to hold a contest in which the first person to text “gift card” to a short code (a unique number) will win a 15€ gift card to a local salon. Using NextSMS you can program the SMS campaign to broadcast at any time in the future without giving it a second thought after that; the program does all the hard work for you.

You can see the answers from your listeners on the screen thanks to the 2 way SMS feature for easy interaction; you can immediately call the contest winner phone number and make his day by giving him the good news.

You can use web SMS Marketing easily and get more and more listeners. It’s simple way to make your audience grow and your Nielsen ratings go through the roof!

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25November

Reach the Millennial Consumers!

SMS marketing

4 reasons why SMS marketing works on them

Many brands are looking to raise interest and connect with the millennial consumer market segment because this is the segment that buys the most, impulse buying and well researched buying as well.

Millennials are very appealing to marketers because they have money and ignore traditional means of communication.

1.      They prefer online communications, thus they spend most of their time online and the secret is to try to reach them by communicating with them on the channels they use the most, as getting a consumer to switch channels and come listen to your brand’s message is nearly impossible.

Millennial consumers are born after 1981 and are 18-31 of age. These consumers are smart and mobile. The only way to get to turn them into your consumers is though the online medium, the medium of choice being SMS marketing. Why you ask? Because people are bombarded with dozens of advertisements every day and this segment is doing a great job of ignoring those advertisements.

SMS marketing

2.      In order to cope with getting bombarded with advertisements and get on with their daily lives, these customers have developed a shell or bubble that they live in, that helps them ignore the ‘advertising noise’.

3.      So in these situations we, the marketers, found a way to communicate the offers to them in a less nosy and friendlier way: through SMS marketing, because after all you read all of your text messages from your friends. SMS marketing infiltrates the bubble, engaging people in a place they feel comfortable in.

4.      They heavily rely on testimonials and friend recommendations, on word of mouth so this is another reason to use the SMS marketing method for your business.

As you can see, SMS marketing is doing a great job on its own, but what if you were to pay attention to the best practices and include a call to action as well? Then you will have maximum results!

SMS marketing’s adaptability to any kind of promotional strategy is surprising; all you have to do is be creative!

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25November

The reason SMS Marketing boosts your marketing endeavours!

SMS marketing

Let’s say you just had an email marketing campaign and a fax marketing campaign covering both companies focused on the online medium and companies that are trying to keep up with the latest developments, but still using fax as their main means of communicating.

Whether you are trying to capture one or both of these company types, the thing you cannot go without in the promotion slice of your marketing mix is mobile marketing.

Mobile marketing encapsulates SMS marketing, but it is much more than that! Mobile marketing is practically everything you do marketing wise via smartphones that’s why adapting, innovation and being in sync with the latest fashion and development in this area is very important. The same goes for all marketing and technology developments; that is the reason I’m writing for you and that’s why we are having this conversation.

Ok, so let’s not drift away too much from our topic because mobile marketing has a lot of different elements such as Multimedia Messaging Services, Unstructured Supplementary Service Data, Bluetooth, Wireless and Infrared, Mobile Internet and Social Media and Mobile Applications. What we are mainly interested in as marketers is the slice called SMS marketing because it is the basic element of mobile marketing.

SMS marketing

SMS marketing is a must as complementary methods of promotion due to the volume of the information that can be sent. You can write a short incentive in a text massage and then link or connect the rest of the information in any way you deem possible to ensure the receivers of the message have easy access to your information and promotions if they want to access it.

Businesses are teams of people and SMS marketing is the perfect way to inform people (potential customers and current customers) of your businesses’ promotions, discounts and stock liquidations.

When you use this tool you have to remember a few tricks and tips that will maximise your results:

  1. Make the message short and clear, so they easily understand what they have to do in order to benefit from your offer.
  2. We recommend that you send no more than one message a week, because an overflow of text messages will cause your audience to ignore you.
  3. Keep your messages sounding more like a friendly conversation than an official advertisement.
  4. Keep in mind the demographics and nature of the market niche you are targeting when composing your message.

This being said, let’s use this power at our disposal to stir up some interest!

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