Category Archives: Contact List Management


6 Characteristics of Text Messages That Get Shared

text message offer

Even if text messaging is something that we all do on a regular basis, many businesses get it wrong. The fact is that in order to maintain and build your cell phone number database you have to meet one major requirement: you have to be respectful!

In order to create respectful and effective text messages, you need to keep a close eye on the following characteristic:

1.       Address the text message receiver

This shows the person receiving the SMS that you know who they are and the text message is intended for them; that what you are offering is of interest to them. Don’t forget to use a friendly tone.

2.       Plan your timing carefully

People pay great attention to their mobile phones; that’s what makes this communication medium so precious and you don’t want to mess that up. Before sending your web SMS campaign think about the recipient and if you are disturbing him or not (is he sleeping? Is he busy? Is it too early or too late in the day?).


3.       Don’t use txt or spk

Use real works and proper grammar not only in B2C, but in B2B as well. Abbreviations annoy a considerable amount of customers.

4.       Keep it short and simple

You only have 160 characters to get attention and call to action. Not everyone can access URLs directly from a message, so make your URL a one that’s easy to remember. Use clear and attention grabbing terms like “discount”.

5.       Ensure support

Provide a clear call to action and a way of providing support for your text message recipients in case something happens. For example, if someone accidentally deletes a message with a necessary code in it, make sure you have a way of recovering it for them.


6.       Check, test, modify, repeat (CTMR)

You need to make sure you have no errors in the text message and that your line can’t be misinterpreted in an offensive manner.

People are angered and opt-out of anything they perceive as spam, so if you are not sending spam is of no importance if it looks like spam. My advice is to read the characteristics again and make sure your offer looks as good as possible.


Convenient for your customers, easy for your company!

text message marketing

I am sure I captured your attention with this title and yes, there is a method that is both convenient for your customers and easy for you to use: SMS marketing.

Important: You should never underestimate the power of the humble text message for reaching your customers. For many companies web SMS marketing  has become an important communication channel because it’s an instant and sure way to remind your employees of a meeting, remind a customer of a payment or special offer.

web SMS marketing

Text message marketing is familiar for the recipients; it’s personal and unobtrusive at the same time. That must be the reason why over 97% of SMS are read!

It’s green, it’s easy, it’s brings a lot of customers to businesses in low seasons, it’s amazing that not everyone is using this tool on a monthly basis! But yes, there are reticent business people who prefer to stick to their old methods of marketing and selling and miss out on a great volume of sales as a result.

We are about to burst these business people’s bubble because now SMS marketing campaigns are easy to track and evaluate as well.

The web SMS platform that has been created makes sure to eliminate sender list and tracking concerns. It’s great if you have a time-sensitive offer or a critical announcement that must be made; all you have to do is go to your computer, open the application software and follow 5 easy guided steps to send out your announcement and inform people in real time.

Tip: Never forget to be clear in your message and tell the receiver what he needs to do with the information you have provided.

When you take all of this into consideration, you will ensure that your SMS text message campaign is set up to succeed and deliver leads and sales for your business with the minimum amount of SMS unsubscribes.


What do Customers think about SMS Marketing Loyalty Clubs?

SMS Marketing Loyalty Clubs

Many businesses still think that text marketing is just for small businesses or doubt that people will not just ignore their messages because, after all, text message advertisements are just short text announcements. But the power of SMS marketing does not reside in the design or content of the offer, but in the fact that the offer perfectly penetrates the wall people build around them to ignore advertisements.

Mobile network companies are the ones that opened the way for the rest of us; if you offer telephoning services, what better way to keep your clients up to date with the latest changes and offers but by phone using text messages?!

That was the beginning of it, but now we have what are called loyalty clubs and programmes; businesses give potential or actual customers an incentive to opt into these clubs (when they opt-in via text message, their phone number automatically enters your database). You can administer your database lists easily though the NextSMS programme interface. Usability is the focus.

network marketing

About half of the people that are included in loyalty a programme purchase as a result of that programme. They receive SMS branded text, OR codes and discount coupons in digital form. If you think about it it’s a no brainer.

Of course it depends on many other factors like what kind of product you are selling, if the offer is time dependant, it it’s a well-constructed offer or not, but the statistics don’t lie. It is researched proof that text marketing works. My opinion it’s that by not adding SMS marketing to your marketing strategy you are missing out because it’s a small extra amount that can bring you extra sales and especially sales boosts in low seasons.

SMS marketing is a form of network marketing and it’s easily applicable to any strategy. Can’t think of a way to apply it to your business? Just call our support team and they will show you the ropes or, better yet, look for the tip articles in this blog and read up.

Over 80% of the people that joined the loyalty clubs are getting involved thanks to these engaging text messages. They consider that they are benefiting from being included in these programmes and that’s what you want to achieve when you use web SMS marketing. Also businesses that have been using web SMS marketing consider that by using and refining their strategies they will significantly increase their ROI in the next 2 years.


Business SMS Marketing Chapter 5 – Hair Salons & Spas

spa_web SMS marketing

In the case of hair salons and spas besides bulk SMS broadcasting offers and staff communications, web SMS marketing is also used to achieve a few more actions that increase customer loyalty by building more close relationships with your customers.

Now we all know that spa owners and stylists build relationships with their clients; they get friendly with their clients and they chat while the service is done. What web SMS marketing brings to the equation is a whole new level of bonding by reminding people of their appointments, letting them know of new products that are coming in and of special events that will take place in the salon. It’s a fast and easy way to go one step further in building relationships and increasing returns as a result of customer attraction and loyalising.

hair salon_bulk SMS campaigning

The most important aspect in bulk SMS broadcasting is the size and quality of your phone number database. Just like in the case of retail stores, you can put up a sign in your salon or spa that tells your clients that they will get a discount on their contracted service if they send a text to a certain phone number in order to opt-in your SMS special offer newsletter. People will of course jump at the change to take advantage of your offer and your phone number database will grow into a powerful impact tool in no time.

Here are 3 examples of how you can write your short web SMS campaign text:

  1. Appointment reminders

“Hi there! Don’t forget that you have a hair appointment after noon at 2 PM. See you then!”

  1. In case of open appointments

“We have an open spot tomorrow between 2 and 3 PM. Make an appointment and get 20% off your haircut.”

  1. New products coming in

“We’ve just received a new fresh order of hair care products today. Come check out what’s new!”


Business SMS Marketing Chapter 4 – Retail Stores

web SMS marketing_customers

How does web SMS marketing work for retail stores? One word: effortlessly! All you have to do is inform.

Sending web SMS campaigns boosts returns for retail stores all over the world because if you have a slow sale day all you have to do is go over to your computer, open NextSMS and send a bulk SMS broadcast with a special last minute offer.

bulk SMS broadcast_shopping

Grow your customer database (more people to send your web SMS campaigns to equals bigger sales):

You can post a sign in key viewpoints in your store with the message “Text “holidays” to 5569 and get 15% off your next purchase!”

If  they text your number, their phone numbers get automatically added to your bulk SMS broadcast list.

Next, it is best practice to create an automatic reply that your customers will get once they send the message. The reply can sound something like “Thanks for signing up for One Store’s text offers. Show this text at checkout to get 15% off your purchase!”

retail SMS campaigns

And let’s throw an incentive over there for a bigger effect. This is a good idea when you have stock clearings or other situations in which you have to clear out your store fast.

It’s a cheap, fast way of boosting your sales anytime you need; a good option for any business to have when sales aren’t going so good. It’s persuasive because people get the incentive directly on their mobile phone and have no choice but to react – their curiosity is peeked. Make sure that your text message offers sufficient value so they travel to your retail store.

Check out a few ideas to inspire you in your retail SMS campaigning:


  • mobile coupons (send them out and watch customers filling up your store in order to collect);
  • new product alerts (all you have to do is inform people in an excited way that you have just received new products on stock);
  • closeout specials (send out a last time on sale incentive, sit back and watch your customers buy it all).

The major benefit of retail SMS campaigning is that both your customers and you will get what you want; you get to advertise effectively and your customers get the information they want in an unobtrusive way. You will get the highest ROI of any method you utilise!


Business SMS Marketing Chapter 1 – Restaurants

restaurant SMS marketing

What’s the fastest way to grow the number of people that show up at your restaurant for dinner? Restaurant SMS marketing! Send your customers compelling SMS marketing campaigns with your special dinner offers and let them know why they should choose your place to dine. It will increase traffic to your business, increasing your sales and customer database. It will build brand awareness because your customers will forward your message to their friends.

Perfect your CRM (customer relationship management) – because SMS marketing is the best tool for businesses with customers that come back for repeated purchase, it fits the restaurant industry like a glove. If you think about it from the CRM (customer relationship management) point of view, SMS marketing will allow you to instantly communicate with your customers and reward your most loyal customers with free meals.

All of the above are possible because your customers will be satisfied and happy receiving specials and info about your restaurant directly on their phones, feeling cared about by your business and not having to carry paper coupons.

So how can your restaurant use SMS marketing to its benefit? Campaigns realised through this medium are easily applicable to any marketing strategy so all you have to do is be creative. Check out our SMS examples below, the perfect SMS examples for the restaurant business.

If you are having a slow day at the restaurant you can compose a quick offer and broadcast it to your phone number database. Pay attention to the time you are sending your offer at because if you carefully broadcast your offer at the right time, let’s say right before lunch when people are starting to be hungry, you will get a high increase in the number of people showing up to eat lunch at your restaurant.

restaurant SMS marketing

Besides offers to customers you can also send out reservation reminders, staff communications or meeting reminders or messages crafted especially so you make the best out of upcoming events, events that create opportunities for you to fill up your restaurant.

Here are a few incentive examples to get you started on promoting your restaurant:

Example 1: “No idea what to eat today? Come have lunch with us and get 10% off!”

You can send your regular customers a coupon via text message that they can just easily show to the server. Example 2:  “Offer only for tonight: show this text to your server and enjoy a free entree.”

Example 3: “Have dinner with 2 friends at Chandelier and you will all enjoy a free dessert.”

Send a text message to your customers telling them to reply in order to enter a contest. Example 4: “You have entered Tim’s dinner for 2 contest. Winners will be announced tomorrow at 7 PM. Good luck!”

Remind them of their reservation. Example 5: “Hi James, this is a reservation reminder for your dinner at Tom’s Restaurant. See you there!”

CRM (customer relationship management)

How to grow your database with restaurant SMS marketing?

Simply place a card on each table with the message “text Italian to 4456 and get a coupon for a free entree”. Set it up so that when someone sends the message they will receive back a text message saying “thank you for signing up for Dave’s Italian specials, show this message to your server and you will get a free entrée.”

Just as with any other form of direct marketing, text message marketing can be easily abused, so make sure you’re not sending your customers messages too often. We recommend no more than once a week.

Do not forget that SMS marketing is also an Eco-Friendly method. Click here to sign up for NextSMS’s SMS marketing solution.