Category Archives: SMS Marketing Ideas & Tips

23February

6 Characteristics of Text Messages That Get Shared

text message offer

Even if text messaging is something that we all do on a regular basis, many businesses get it wrong. The fact is that in order to maintain and build your cell phone number database you have to meet one major requirement: you have to be respectful!

In order to create respectful and effective text messages, you need to keep a close eye on the following characteristic:

1.       Address the text message receiver

This shows the person receiving the SMS that you know who they are and the text message is intended for them; that what you are offering is of interest to them. Don’t forget to use a friendly tone.

2.       Plan your timing carefully

People pay great attention to their mobile phones; that’s what makes this communication medium so precious and you don’t want to mess that up. Before sending your web SMS campaign think about the recipient and if you are disturbing him or not (is he sleeping? Is he busy? Is it too early or too late in the day?).

text-message-marketing

3.       Don’t use txt or spk

Use real works and proper grammar not only in B2C, but in B2B as well. Abbreviations annoy a considerable amount of customers.

4.       Keep it short and simple

You only have 160 characters to get attention and call to action. Not everyone can access URLs directly from a message, so make your URL a one that’s easy to remember. Use clear and attention grabbing terms like “discount”.

5.       Ensure support

Provide a clear call to action and a way of providing support for your text message recipients in case something happens. For example, if someone accidentally deletes a message with a necessary code in it, make sure you have a way of recovering it for them.

SMS

6.       Check, test, modify, repeat (CTMR)

You need to make sure you have no errors in the text message and that your line can’t be misinterpreted in an offensive manner.

People are angered and opt-out of anything they perceive as spam, so if you are not sending spam is of no importance if it looks like spam. My advice is to read the characteristics again and make sure your offer looks as good as possible.

FacebookTwitterGoogle+
23February

Convenient for your customers, easy for your company!

text message marketing

I am sure I captured your attention with this title and yes, there is a method that is both convenient for your customers and easy for you to use: SMS marketing.

Important: You should never underestimate the power of the humble text message for reaching your customers. For many companies web SMS marketing  has become an important communication channel because it’s an instant and sure way to remind your employees of a meeting, remind a customer of a payment or special offer.

web SMS marketing

Text message marketing is familiar for the recipients; it’s personal and unobtrusive at the same time. That must be the reason why over 97% of SMS are read!

It’s green, it’s easy, it’s brings a lot of customers to businesses in low seasons, it’s amazing that not everyone is using this tool on a monthly basis! But yes, there are reticent business people who prefer to stick to their old methods of marketing and selling and miss out on a great volume of sales as a result.

We are about to burst these business people’s bubble because now SMS marketing campaigns are easy to track and evaluate as well.

The web SMS platform that has been created makes sure to eliminate sender list and tracking concerns. It’s great if you have a time-sensitive offer or a critical announcement that must be made; all you have to do is go to your computer, open the application software and follow 5 easy guided steps to send out your announcement and inform people in real time.

Tip: Never forget to be clear in your message and tell the receiver what he needs to do with the information you have provided.

When you take all of this into consideration, you will ensure that your SMS text message campaign is set up to succeed and deliver leads and sales for your business with the minimum amount of SMS unsubscribes.

FacebookTwitterGoogle+
19January

What do Customers think about SMS Marketing Loyalty Clubs?

SMS Marketing Loyalty Clubs

Many businesses still think that text marketing is just for small businesses or doubt that people will not just ignore their messages because, after all, text message advertisements are just short text announcements. But the power of SMS marketing does not reside in the design or content of the offer, but in the fact that the offer perfectly penetrates the wall people build around them to ignore advertisements.

Mobile network companies are the ones that opened the way for the rest of us; if you offer telephoning services, what better way to keep your clients up to date with the latest changes and offers but by phone using text messages?!

That was the beginning of it, but now we have what are called loyalty clubs and programmes; businesses give potential or actual customers an incentive to opt into these clubs (when they opt-in via text message, their phone number automatically enters your database). You can administer your database lists easily though the NextSMS programme interface. Usability is the focus.

network marketing

About half of the people that are included in loyalty a programme purchase as a result of that programme. They receive SMS branded text, OR codes and discount coupons in digital form. If you think about it it’s a no brainer.

Of course it depends on many other factors like what kind of product you are selling, if the offer is time dependant, it it’s a well-constructed offer or not, but the statistics don’t lie. It is researched proof that text marketing works. My opinion it’s that by not adding SMS marketing to your marketing strategy you are missing out because it’s a small extra amount that can bring you extra sales and especially sales boosts in low seasons.

SMS marketing is a form of network marketing and it’s easily applicable to any strategy. Can’t think of a way to apply it to your business? Just call our support team and they will show you the ropes or, better yet, look for the tip articles in this blog and read up.

Over 80% of the people that joined the loyalty clubs are getting involved thanks to these engaging text messages. They consider that they are benefiting from being included in these programmes and that’s what you want to achieve when you use web SMS marketing. Also businesses that have been using web SMS marketing consider that by using and refining their strategies they will significantly increase their ROI in the next 2 years.

FacebookTwitterGoogle+
16January

Radio Stations discover Web SMS Marketing

web SMS for marketing for radio presenters

Radio Stations or more exactly radio presenters have discovered in web SMS marketing a great new tool that they can use in order to engage their listeners and enthral them.

When I said that web SMS marketing has a highly adaptable character I wasn’t joking. Ok so they use it, but how do they use it, what it their procedure, right? We need to understand that in order to apply it for ourselves and be successful.

Even though it’s the era of the “online” radio shows have got it pretty good because people listen to them when they commute to work or do various activities around the house.

web SMS marketing on the air sign

Radio contests are rocking right now because people are getting prizes in exchange for entering contests by text message and answering simple question. A winner can be nominated every hour, day, week; it’s up to the radio show to find the perfect formula according to the topic of their show and the hours of the day that their show is on the air.

For example, let’s say your radio station wants you to hold a contest in which the first person to text “gift card” to a short code (a unique number) will win a 15€ gift card to a local salon. Using NextSMS you can program the SMS campaign to broadcast at any time in the future without giving it a second thought after that; the program does all the hard work for you.

You can see the answers from your listeners on the screen thanks to the 2 way SMS feature for easy interaction; you can immediately call the contest winner phone number and make his day by giving him the good news.

You can use web SMS Marketing easily and get more and more listeners. It’s simple way to make your audience grow and your Nielsen ratings go through the roof!

FacebookTwitterGoogle+
18December

Business SMS Marketing Chapter 5 – Hair Salons & Spas

spa_web SMS marketing

In the case of hair salons and spas besides bulk SMS broadcasting offers and staff communications, web SMS marketing is also used to achieve a few more actions that increase customer loyalty by building more close relationships with your customers.

Now we all know that spa owners and stylists build relationships with their clients; they get friendly with their clients and they chat while the service is done. What web SMS marketing brings to the equation is a whole new level of bonding by reminding people of their appointments, letting them know of new products that are coming in and of special events that will take place in the salon. It’s a fast and easy way to go one step further in building relationships and increasing returns as a result of customer attraction and loyalising.

hair salon_bulk SMS campaigning

The most important aspect in bulk SMS broadcasting is the size and quality of your phone number database. Just like in the case of retail stores, you can put up a sign in your salon or spa that tells your clients that they will get a discount on their contracted service if they send a text to a certain phone number in order to opt-in your SMS special offer newsletter. People will of course jump at the change to take advantage of your offer and your phone number database will grow into a powerful impact tool in no time.

Here are 3 examples of how you can write your short web SMS campaign text:

  1. Appointment reminders

“Hi there! Don’t forget that you have a hair appointment after noon at 2 PM. See you then!”

  1. In case of open appointments

“We have an open spot tomorrow between 2 and 3 PM. Make an appointment and get 20% off your haircut.”

  1. New products coming in

“We’ve just received a new fresh order of hair care products today. Come check out what’s new!”

FacebookTwitterGoogle+
17December

Business SMS Marketing Chapter 4 – Retail Stores

web SMS marketing_customers

How does web SMS marketing work for retail stores? One word: effortlessly! All you have to do is inform.

Sending web SMS campaigns boosts returns for retail stores all over the world because if you have a slow sale day all you have to do is go over to your computer, open NextSMS and send a bulk SMS broadcast with a special last minute offer.

bulk SMS broadcast_shopping

Grow your customer database (more people to send your web SMS campaigns to equals bigger sales):

You can post a sign in key viewpoints in your store with the message “Text “holidays” to 5569 and get 15% off your next purchase!”

If  they text your number, their phone numbers get automatically added to your bulk SMS broadcast list.

Next, it is best practice to create an automatic reply that your customers will get once they send the message. The reply can sound something like “Thanks for signing up for One Store’s text offers. Show this text at checkout to get 15% off your purchase!”

retail SMS campaigns

And let’s throw an incentive over there for a bigger effect. This is a good idea when you have stock clearings or other situations in which you have to clear out your store fast.

It’s a cheap, fast way of boosting your sales anytime you need; a good option for any business to have when sales aren’t going so good. It’s persuasive because people get the incentive directly on their mobile phone and have no choice but to react – their curiosity is peeked. Make sure that your text message offers sufficient value so they travel to your retail store.

Check out a few ideas to inspire you in your retail SMS campaigning:

Ideas:

  • mobile coupons (send them out and watch customers filling up your store in order to collect);
  • new product alerts (all you have to do is inform people in an excited way that you have just received new products on stock);
  • closeout specials (send out a last time on sale incentive, sit back and watch your customers buy it all).

The major benefit of retail SMS campaigning is that both your customers and you will get what you want; you get to advertise effectively and your customers get the information they want in an unobtrusive way. You will get the highest ROI of any method you utilise!

FacebookTwitterGoogle+
10December

Business SMS Marketing Chapter 3 – Nightclubs

online SMS services for clubs

Nightclubs can make any kind of announcement regarding drink specials, tickets, bands that will be performing and so on. Even better, they can decide to inform clients on their way to them, because SMS’s are sent instantly. Let’s say, for example, that you own a club and you have clients who bought tickets to enter your club tonight to see Justin Timberlake perform. Due to transportation issues, your performer is late and you do not want people to arrive early and get upset because they have to wait an hour. In this moment you send out a mass SMS marketing campaign through NextSMS to your customers, apologising for the delay of the show and making it all better by informing them that in order to compensate, everyone gets a free beer at the bar.

This kind of strategy works perfectly with nightclubs and bars because especially now, if you go into a nightclub, you will see people with a drink in one hand and a mobile in the other.

nextsms mass broadcasting

Increase your cash-flow: “Come join the party at “White night” nightclub tonight! Show this text and get a buy-one-get-one-shot!” (SMS coupons)

Increase traffic to your club: “Don’t forget about our party this Friday night. We open at 10PM.” (event reminders)

Increase your customer database: “Thanks for entering to win a free round of shots for you and your friends! We’ll be announcing the 4 winner sat midnight. Don’t miss it! (contests)

Develop a better relationship with your customers: “Stop by “Dorian’s” tonight with a friend and receive a free beer on the house! We love you guys! Come see us! (deals)

Decrease advertising costs by using NextSMS online SMS services.

FacebookTwitterGoogle+
10December

Business SMS Marketing Chapter 2 – Bars and Cafes

bulk SMS marketing for bars and cafes

If you work in the beverage industry, own a bar or café you know that getting people to not only come by for a drink but become regular customers is a very hard task because people are pickier with places they go for a drink than with places they go to eat. The purpose is to have a good profit every month.

Web SMS marketing can be very easily and effectively applied to bars and cafes; business owners try to develop a very good relationship with their customers (CRM) in order to make the customers feel cared about and come back for repeated purchase – that is actually the secret behind bulk SMS marketing, it helps your business by getting through to your prospective customers, engaging them in their personal space.

You know what resources you have, what solutions; you know what they can do, what using them will bring you, but how? How to do it is the most important aspect of web SMS marketing and what better way to teach you than to show you though relevant exemplification, right? So take a look at the following examples and get inspired!

Don’t forget that bulk SMS marketing is a permission based type of direct marketing and your customers must know why they get your SMS notification, because otherwise some of them will opt-out. To ensure that this doesn’t happen you can set an incentive such as a free drink if they opt-in.

web SMS marketing

Example 1 (for getting people to opt-in):  You can post a sign up in your cafe that says something like “Text “coffee” to 5568 and get a coupon for 1 free cup of coffee!”

Do you want more reasons to apply SMS marketing for your bar or café? Of course, everyone wants more!

Here you go:

  • increase in traffic, sales and customer database;
  • increased brand awareness because your customers will share the info with friends and forward the text message to them;
  • you can reward your regular customers;
  • you can send offers to your customer phone number database anytime (when you are low on customers or  to inform people about a special event or night scheduled).

Example 2

On a slow morning or afternoon you can broadcast a bulk SMS campaign that may say something like “Buy one cup of coffee, get the second half price today only!”

cafe

Example 3 (mobile coupons)

“Going out tonight? Show this text at Tom’s Tavern and enjoy a FREE draft with the purchase of another! Good only for tonight!”

Example 4 (event reminders)

“Football fan? Stop by Jerry’s Pub and watch the game with us this Sunday. Deals on all your favourite drinks!”

Example 5 (the more the merrier)

“Stop by Tina’s café tomorrow with a friend and you’ll each receive a desert on the house!”

cafe offers web SMS marketing

Example 6 (Run a Contest – another idea to grow your list and improve your relationship with your customers)

“Thanks for entering to win coffee for life at Tina’s! We’ll be announcing the winner Saturday night. Don’t miss it!”

You have the ability to put a special offer, event notification or coupon in the hands of hundreds of customers with the click of a button, that’s what NextSMS can do for your business.

FacebookTwitterGoogle+
02December

Business SMS Marketing Chapter 1 – Restaurants

restaurant SMS marketing

What’s the fastest way to grow the number of people that show up at your restaurant for dinner? Restaurant SMS marketing! Send your customers compelling SMS marketing campaigns with your special dinner offers and let them know why they should choose your place to dine. It will increase traffic to your business, increasing your sales and customer database. It will build brand awareness because your customers will forward your message to their friends.

Perfect your CRM (customer relationship management) – because SMS marketing is the best tool for businesses with customers that come back for repeated purchase, it fits the restaurant industry like a glove. If you think about it from the CRM (customer relationship management) point of view, SMS marketing will allow you to instantly communicate with your customers and reward your most loyal customers with free meals.

All of the above are possible because your customers will be satisfied and happy receiving specials and info about your restaurant directly on their phones, feeling cared about by your business and not having to carry paper coupons.

So how can your restaurant use SMS marketing to its benefit? Campaigns realised through this medium are easily applicable to any marketing strategy so all you have to do is be creative. Check out our SMS examples below, the perfect SMS examples for the restaurant business.

If you are having a slow day at the restaurant you can compose a quick offer and broadcast it to your phone number database. Pay attention to the time you are sending your offer at because if you carefully broadcast your offer at the right time, let’s say right before lunch when people are starting to be hungry, you will get a high increase in the number of people showing up to eat lunch at your restaurant.

restaurant SMS marketing

Besides offers to customers you can also send out reservation reminders, staff communications or meeting reminders or messages crafted especially so you make the best out of upcoming events, events that create opportunities for you to fill up your restaurant.

Here are a few incentive examples to get you started on promoting your restaurant:

Example 1: “No idea what to eat today? Come have lunch with us and get 10% off!”

You can send your regular customers a coupon via text message that they can just easily show to the server. Example 2:  “Offer only for tonight: show this text to your server and enjoy a free entree.”

Example 3: “Have dinner with 2 friends at Chandelier and you will all enjoy a free dessert.”

Send a text message to your customers telling them to reply in order to enter a contest. Example 4: “You have entered Tim’s dinner for 2 contest. Winners will be announced tomorrow at 7 PM. Good luck!”

Remind them of their reservation. Example 5: “Hi James, this is a reservation reminder for your dinner at Tom’s Restaurant. See you there!”

CRM (customer relationship management)

How to grow your database with restaurant SMS marketing?

Simply place a card on each table with the message “text Italian to 4456 and get a coupon for a free entree”. Set it up so that when someone sends the message they will receive back a text message saying “thank you for signing up for Dave’s Italian specials, show this message to your server and you will get a free entrée.”

Just as with any other form of direct marketing, text message marketing can be easily abused, so make sure you’re not sending your customers messages too often. We recommend no more than once a week.

Do not forget that SMS marketing is also an Eco-Friendly method. Click here to sign up for NextSMS’s SMS marketing solution.

FacebookTwitterGoogle+
25November

Reach the Millennial Consumers!

SMS marketing

4 reasons why SMS marketing works on them

Many brands are looking to raise interest and connect with the millennial consumer market segment because this is the segment that buys the most, impulse buying and well researched buying as well.

Millennials are very appealing to marketers because they have money and ignore traditional means of communication.

1.      They prefer online communications, thus they spend most of their time online and the secret is to try to reach them by communicating with them on the channels they use the most, as getting a consumer to switch channels and come listen to your brand’s message is nearly impossible.

Millennial consumers are born after 1981 and are 18-31 of age. These consumers are smart and mobile. The only way to get to turn them into your consumers is though the online medium, the medium of choice being SMS marketing. Why you ask? Because people are bombarded with dozens of advertisements every day and this segment is doing a great job of ignoring those advertisements.

SMS marketing

2.      In order to cope with getting bombarded with advertisements and get on with their daily lives, these customers have developed a shell or bubble that they live in, that helps them ignore the ‘advertising noise’.

3.      So in these situations we, the marketers, found a way to communicate the offers to them in a less nosy and friendlier way: through SMS marketing, because after all you read all of your text messages from your friends. SMS marketing infiltrates the bubble, engaging people in a place they feel comfortable in.

4.      They heavily rely on testimonials and friend recommendations, on word of mouth so this is another reason to use the SMS marketing method for your business.

As you can see, SMS marketing is doing a great job on its own, but what if you were to pay attention to the best practices and include a call to action as well? Then you will have maximum results!

SMS marketing’s adaptability to any kind of promotional strategy is surprising; all you have to do is be creative!

FacebookTwitterGoogle+